“By 2020, a’no-cloud’ policy will be as rare
as a ’no-internet’ policy is today” – Gartner

Over the past ten years in the business world, the word ‘cloud’ has become ubiquitous. Any business worth its salt uses the internet to transact and communicate with customers, collaborate with colleagues, safeguard data and apps, offer flexible and remote work practices and crucially, maintain business continuity in the event of failure. As the number of web-enabled devices grows, most of us think nothing of picking up a phone, tablet or laptop and accessing information, irrespective of time or location. Cloud is an enabler – it allows the smallest of businesses to establish a virtual office and connect to the marketplace – locally and globally.

The benefits of the cloud are huge and many. Organisations can be totally flexible, scaling their services up and down as required and customising experience to suit customer needs. And that flexibility stretches to bringing new apps, solutions and services to market quickly, without needing to think about infrastructure costs or maintenance. For businesses, huge opportunity lies in offering greater choice and engagement to customers and a better user experience. And there are employee productivity and morale gains to be made too, as cloud allows flexible working practices and better collaboration between teams.

Cloud is efficient, secure and offers access to the most innovative technology – no wonder cloud spending is expected to grow at more than 6x the rate of other IT spending by 2020.

But is one cloud the same as the next cloud? And which cloud deployment option is right for your business?

The main differences between public, private and hybrid cloud communications, in a nutshell

Public Cloud Communications

Cloud comes in different shapes and sizes – and this one is the most common. A pool of virtual resources that are developed and managed by a third-party, the public cloud holds your data in a data centre that is maintained by your provider. Public cloud is great for minimising the cost of running basic apps like CRM, email and collaboration as you pay on a per-user, per-month basis, but you hold no control over the security of the cloud, which some companies prefer to avoid.

Private cloud communications

With private cloud, all your data is secured behind a firewall in a hosted data centre, which many companies see as delivering significantly higher levels of security and privacy. This can be very attractive to companies that own their own data centres, as they can make use of existing infrastructure. Private cloud is a rich man’s game however, as all the staffing, management, maintenance, replacement and updating costs fall to the owner.

Hybrid cloud

As the name suggests, a hybrid cloud solution offers the best of both cloud worlds. It combines scalability, cost efficiency and on-demand access to extras from the public cloud with greater control, security, predictability and performance of local infrastructure, as you would expect from the private cloud. Companies commonly use a hybrid cloud strategy as a means to transition to cloud from a legacy environment; it can also be used effectively as an end-strategy, where organisations choose to move only certain aspects of their business to the cloud.

At Delacom, we’re cloud fans. We believe in the power of effective communication and collaboration, and want to help more businesses shift their working environments to become more productive and agile. If you’d like to know more about how Delacom can transform your business, follow us on LinkedIn, visit our website or connect with me directly.

Nick Delacamp

MD, Delacom